Sunday, 2 October 2011

CONCRETE


So I based this assignment on this illustration I did earlier and kind of took
another turn with it. The illustration is pasted here, followed by the storyboard. This is the kind of aesthetics I'd go for with the final piece and it would be something like that of MTV logo animations.




I've been kind of toying with another concept and I have a rough storyboard of that pasted here. It's a campaign against pharmaceutical companies and their prescription drug ads that make people THINK they have problems in order to provoke them to spend money on medication they don't even need. My favourites from these are the ads about "lack of eyelashes" and how it's a treatable medical condition and "social anxiety disorders" because we all know how shyness and feeling a little awkward in public are serious psychological problems -- the youtube links for these commercials are posted below. I hate how these companies take insignificant little things that EVERYONE goes through (I guess that's the catch - addressing everyone's problems so everyone feels an inclination towards the purchase?) and turn them into big problem like it's cancer or aids or something...




Latisse (eyelash issue):

Zoloft (Social Anxiety issue):
http://www.youtube.com/watch?v=c2BIFSTC_vg&feature=related

and this is just plain funny, a parody of Zoloft:
http://www.youtube.com/watch?v=oDYwNQz6EJI&feature=related